Content is everywhere. It’s very often the first way your users will engage with your product.
You want your content to stand out for the right reasons, and for users to find (and understand) your content first-time round. If they’re re-reading, you’re doing it wrong.
So, what’s the key to ensuring the content on your site meets user needs? Content testing.
In this article, we’ll cover the what, why, and how of content testing—complete with a step-by-step guide to running your own content tests. Plus, we’ll share some insights from industry experts: Vaida Pakulyte, UX Lead at Technigo, Steve Howe, Content Designer, and Nicole Michaelis, Content Design Lead at Wolt for their expert insights throughout.